Final Reflective Post
Serenity Spaces has worked hard to create an engaging project. Here is a breakdown of our progress, outcomes, and experience gained along the way!
Team Member's LinkedIn Profiles:
Desireé Lane: https://www.linkedin.com/in/desiree-lane/
Alivia Garcia: https://www.linkedin.com/in/alivia-garcia-90478b24b/
Reyna Nava Calbajar: https://www.linkedin.com/in/reyna-nava-carbajal/
Esther Kagiri: https://www.linkedin.com/in/kagiriesther/
Project Page:
Revised Application Prototype:
Website Prototype Page: https://serenityspaces.wixsite.com
Figma Page: https://www.figma.com
Revised Prototype Blog Post: https://serenityspaces.wixsite.com
Summary of Tools:
We employed various tools, namely Canva, Figma, and Wix, to develop and showcase prototypes for our innovation, Serenity Spaces. In our presentations, Canva facilitated in presenting and communicating our ideas effectively to our peers. Figma was instrumental in crafting our application prototypes, with Figboard serving as a dedicated platform for capturing and refining our ideas. Additionally, Wix enabled the creation and deployment of our website, providing a comprehensive digital platform for our project.
Use of AI:
We leveraged artificial intelligence (AI) to facilitate the brainstorming process for our campaign strategy and goals. AI provided us with a good starting point that we built off of and improved.
Initial Content
Prompt "what is a good campaign theme for Serenity Spaces a furnishing company":
Prompt #2 "have it mention change":
Final Content
We wanted to add style into the campaign so our final theme was "embrace change, embrace style":
We utilized an artificial intelligence (AI) image generator on Canva to develop Serenity Spaces' logo.
Initial Content
We typed in the prompt "A serenity feel living room" and these two images were generated:
Final Content
We cropped the desired image and added the Serenity Spaces Furnishings text on the generative AI to get to the final version:
Use of Hubspot Certificates:
Utilizing the HubSpot Social Media Certification, Serenity Spaces optimized their social media campaigns to effectively reach and engage their target audience. We crafted compelling social media posts/advertising that highlighted our campaign theme embrace change, embrace style, to help foster community engagement and brand advocacy.
With the HubSpot Inbound Marketing Certification, Serenity Spaces gained valuable insights into attracting, engaging, and satisfying customers through relevant and helpful content. By applying these principles, we were able to create blog posts and social media content that resonated with our target audience's interests and needs.
Use of NACE Competencies:
Over the past fifteen weeks, we’ve developed our NACE competencies including our teamwork and technology. Fostering a collaborative environment was key, and each member’s positive and engaged attitude contributed significantly. Each member put in the work with their different areas of expertise and worked together efficiently. Our app prototype development on Figma pushed us to embrace new technologies which enhanced our skill sets. While navigating through unfamiliar territory presented challenges, perseverance ensured a successful completion of our tasks and goals this semester.
Professional Career Preparation and Possibilities:
ENTRP 490 proved to be an invaluable experience, It equipped us with the essential skills needed for our professional careers. We honed our collaborative skills, learning to navigate challenges and work effectively as a team. Throughout the course, we weren’t afraid to scrap ideas and start again, a process that led to an improved final product. Developing an app prototype introduced us to unfamiliar technologies, demanding adaptability and willingness to learn. This hands-on experience was important for developing our skill sets and preparing us for our professional careers.
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